Prugio Apartment Edition 2023
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(2021-2022)
In the 2023 edition of Prugio, we strategically refined the existing brand identity, Natural Nobility, in practical and intuitive language to enhance the user experience and facilitate more efficient communication among internal stakeholders.
During Phase 1, we meticulously analyzed spatial trends from socio-cultural perspectives and explored the evolving post-COVID lifestyle through comprehensive field research and market analysis. Organizing the data, with specialized languages for each department, set the foundation for flexible management.
Advancing to Phase 2, we implemented the newly defined brand identity in the upcoming 'Yangju' area development. Taking on the role of Landscape Design lead, I conceptualized seven distinct landscapes. Considering the unique topographical features, I established sustainable functions that foster a harmonious relationship between users and the environment.
