GENESIS CMF Wall in London
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(2022)
Genesis interprets the Korean traditional aesthetic in its design language for crafting automobiles. The brand is establishing a CMF (Color, Material, Finish) library within the Genesis Studio, allowing customers to experience the simplicity and elegance of its materials. Reflecting on the values pursued, I contemplated the context of the CMF wall from an architectural perspective. Inspired by the simple lines and proportional aesthetics of Hanok (traditional Korean architecture), I defined the space concept as a 'Koreanness grid.'
The GENESIS CMF library involved
materials for both the vehicle's exterior and interior, including leather,
metal, plastic, and wood. Each category is further divided into various texture
and color variations. To provide customers with delicate material
experiences, I focused on developing new forms and structures for the CMF
sample.
1. Magnetic roll (leather)
2. Mounting system (leather)
3.
Magnetic tag (metal)
Final design development:
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Personally, organizing over 120 CMF samples
and arranging them neatly within a narrow space was a highly complicated
process. To make a perfect fit for the samples on the wall, I
meticulously calculated angles and lengths, comparing each type of 2D design
drawing. This process was crucial for adjusting a balanced layout. I developed
final drawings and models, consistently printing them on a 1-to-1 scale to
verify both balance and safety for use.
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Customers participate in puttingCMF samples together by hand and creating their own unique material
combination.
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Byscanning the QR code linked to the material story video, the customers are ableto have an immersive material experience.
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Customers participate in puttingCMF samples together by hand and creating their own unique material
combination.
Byscanning the QR code linked to the material story video, the customers are ableto have an immersive material experience.
