Automative CMF Installation In London
Partner
Genesis
Project
Designed the structure to enhance airtightness and developed CMF strategies
Role
Project lead, Context development, Structure development, Material samples management
Korean Traditional Aesthetic Characteristics:
Genesis interprets the Korean traditional aesthetic in its design language for crafting automobiles. The brand is establishing a CMF (Color, Material, Finish) library within the Genesis Studio, allowing customers to experience the simplicity and elegance of its materials. Reflecting on the values pursued, I contemplated the context of the CMF wall from an architectural perspective. Inspired by the simple lines and proportional aesthetics of Hanok (traditional Korean architecture), I defined the space concept as a 'Koreanness grid.'
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Genesis interprets the Korean traditional aesthetic in its design language for crafting automobiles. The brand is establishing a CMF (Color, Material, Finish) library within the Genesis Studio, allowing customers to experience the simplicity and elegance of its materials. Reflecting on the values pursued, I contemplated the context of the CMF wall from an architectural perspective. Inspired by the simple lines and proportional aesthetics of Hanok (traditional Korean architecture), I defined the space concept as a 'Koreanness grid.'
Developed the initial stage of an adaptive structure
The GENESIS CMF library involved materials for both the vehicle's exterior and interior, including leather, metal, plastic, and wood. Each category is further divided into various texture and color variations. To provide customers with delicate material experiences, I focused on developing new forms and structures for the CMF sample.
1. Magnetic roll (leather)
2. Mounting system (leather)
3. Magnetic tag (metal)
The GENESIS CMF library involved materials for both the vehicle's exterior and interior, including leather, metal, plastic, and wood. Each category is further divided into various texture and color variations. To provide customers with delicate material experiences, I focused on developing new forms and structures for the CMF sample.
1. Magnetic roll (leather)
2. Mounting system (leather)
3. Magnetic tag (metal)
Final design development:
Personally, organizing over 120 CMF samples and arranging them neatly within a narrow space was a highly complicated process. To make a perfect fit for the samples on the wall, I meticulously calculated angles and lengths, comparing each type of 2D design drawing. This process was crucial for adjusting a balanced layout. I developed final drawings and models, consistently printing them on a 1-to-1 scale to verify both balance and safety for use.
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Personally, organizing over 120 CMF samples and arranging them neatly within a narrow space was a highly complicated process. To make a perfect fit for the samples on the wall, I meticulously calculated angles and lengths, comparing each type of 2D design drawing. This process was crucial for adjusting a balanced layout. I developed final drawings and models, consistently printing them on a 1-to-1 scale to verify both balance and safety for use.
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Customers participate in puttingCMF samples together by hand and creating their own unique material
combination.
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Byscanning the QR code linked to the material story video, the customers are ableto have an immersive material experience.
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Byscanning the QR code linked to the material story video, the customers are ableto have an immersive material experience.
Designed by SWNA