Automated Self-cleaning Blender
Partner
Midea
Goal
Focused on creating iconic product concepts tailored to the Chinese market
Role
Market research, Sketching, Concept development, Rapid Prototyping, 3D Modelling, Rendering
*This is a confidential project; only WIP renderings are available*
Define iconic PI for Medea kitchen appliances: Blender, Steam pot, and Drum cooker
China’s food culture is rich and diverse, characterized by a wide variety of ingredients, cooking techniques, and unique dining customs. There is a preference for finely ground textures, such as porridge. Consequently, blenders are popular for their ability to quickly and easily process these textures, and the convenience of automatic cleaning functions is highly valued.
Designed by SWNA